AVA software is the association of a team of 4 professionals, Moody Fayed, Gregory Grellet, Philippe Chadel and Anthony Brisacq, totaling over 40 years of experience in Yachting, Luxury Travel and Digital Development.
Our DNA is principally based on the experience of people who are passionate about their jobs, who over the years have needed to develop their skills by combining this essential sense of service with their knowledge of the Charter Yacht market in order to adapt to the digital toolsRequest a free demo
The story began in 2015 when Anthony sold his company to the world's No. 1 in Yachting (Camper & Nicholson Int.). With his passion for new technologies, and his acute awareness of the new market looming before us, he decided to create its first digital platform that could handle 1500 real time bookings per year. For ten years he has developed and implemented specific marketing methods in tourist establishments that has allowed them to develop their own services, thus making them more lucrative, ensuring they always maintain impeccable quality for the customers by using the know-how of each one, and creating a true partnership. He would come to have the honor of being designated official supplier of the prestigious international association of concierges of 5-star hotels "Clefs d'Or".
At the same time, Gregory realized at a very early stage the turning point and evolution that the yachting market needed to take to adapt to current demand. He met Anthony and Philippe, a yacht sales professional for 25 years. For two years, they and a team of highly qualified people worked to design an innovative 3.0 technology specifically designed for professionals and agencies in the tourism industry to help them in their day-to-day work, giving them the means to fight against "market-place" platforms that were dangerously luring their customers away.
In the same vein as Anthony, who had already digitized and professionalized the Yacht Charter market in tourist establishments on the Côte d'Azur, they decided to market this technology that was born under the name of AVA software.
They convinced an eminent and prestigious first investor specializing in "Star Up Tech", Moody Fayed, to both provide them with the financial support necessary for development, and to share his knowledge of digital strategy, as he did with "VoiceBase inc" one of his successful investments.
The vision of AVA Software embodied by its founders is a mix of tradition and modernism by using digital methods to create a winning ecosystem chain for all players in this field and finally bring together tourism professionals to reach the high & ultra high-end decision makers.
I remain at the top of AlfaTec, fueling the passion of the younger generation and the constant search for new companies and projects that can really make a difference.
Driven by a passion for innovation, his adventure began in the early 90’s, when mobile phone companies began manufacturing and launching "truly mobile" devices. In 1994, after graduating from university in Lausanne, Switzerland, he joined the office of his prestigious family in Geneva.
Traditional investment strategies were the heart of the portfolio management guidelines, but he felt and witnessed a significant shift to alternative investment strategies of the time. He took the initiative to create the AlfaTec Fund, an alternative investment utility for direct investment in telecommunications, biotechnology, the Internet and start-ups.
Telecommunication: Nokia (FI), Motorola (United States), Blackberry (CA), Swisscom (CH) and Alcatel (F), among others. Biotechnology: Serono (CH), Eastman Kodak (USA), Sanofi Pharma (F) and Novartis (CH), among others. Internet: Netflix (United States), PayPal (United States), Twitter (United States), Facebook (United States) and Zynga (United States), among others. Startups: The Nestlé Shop (CH), YOOX (IT), Withings (F), Happn (F), PlayerPro (USA), Voice Base (USA), Storia (USA)
GBCP is a Hong Kong private investment fund specialized in investments for developments of new technologies for the digitization of activities and experiences in the travel industry.
Founder & CEO
Born in Lille in 1975, Anthony Brisacq comes from a family in
Northern France. Passionate about theater and comedy, he joins
the Cours Florent in Paris at the age of fourteen and then
enters the Jack Garfein Studio (co-founder of the Actor’s Studio
in New York) at the age of 17.
Over the next decade, Anthony Brisacq evolves in the middle of the theater world doing comedy adaptations (mainly Georges Feydeau). He signs numerous adaptations and then launches into the production of different plays.
In 2003, Anthony Brisacq decides to change his life by settling
on the French Riviera and engaging in the activity of Yachting.
He then starts Mediterranean Yacht Services, and in less than a year, M.Y.S. becomes the number one “last minute” rentals in Monaco at first, and then in Nice, Cannes and Saint-Tropez. With his company, Anthony Brisacq creates a new approach to yachting by making it more accessible without ever breaking the codes of luxury.
In 2015, Anthony Brisacq partners up with Camper & Nicholsons Int., a global leader in yachting. He became well aware that charter clients often had to battle with slow and complex circuits. He started Yachtster, which he sold to Camper & Nicholsons International.
In the digital era, the first requirement in luxury is information and quickness of service. This led him to design a new and unique very original operational system enabling real time Hire & Sale of manned luxury yachts, along with all the associated services (transfers, catering and hotline).
In 2017 order to revolutionize yachting Anthony embarks in this new yachting adventure in Singapore to creat AVA Software and Leading yachts of the world, expand their offer and to put forward their expertise in the travel market.Read More
Partner Associate & Financial Director
Travel and experiences have been at the centre of Marco’s Life,
born in Trieste, Italy in 1974 he travelled extensively with his
family (S. America, Egypt, Greece) until landing in Monaco in
1985 where he has been resident since.
International education between the S.France, the USA and UK to finally attend European Business School in London.
Since then have achieved extensive knowledge in the Yachting industry having worked with Nautor’s Swan in 1998 during its acquisition by ...
Leonardo Ferragamo and managed the restructuring
of all subsidiaries around the world.
Creating the basis to start an entrepreneurial path in the Yachting and Luxury real estate – always working at the forefront of innovation of digital advances – creating the first Charter app for Nautor’s Swan charters in 2002 subsequently integrating digital in all aspects of his roles.
Having worked with the major yacht stakeholders, Riva, San Lorenzo, Magnum Marine, MCY, Cigarette, Sevenstar, Nauta, Monaco Marine and Wally to name a few, on the sales development and marketing strategy – his advice has been adopted to create strong growth stories.
Working in this environment and growing up in the Principality of Monaco has enabled him to create a personal and professional network of significant importance – which has enabled him to evolve and achieve important deals both in the Yachting and Real Estate sectors.
Throughout this period an important asset has been the integration of financial knowledge for the creation of funds and investment platforms which led to a partnership with Octogone SA and Since 2009 Fides Consulting was created as a personal family office and consulting firm helping individuals and companies growth and networking, Fides operates internationally and assists start-ups all the way to major Real Estate projects from concept to realisation.
Co-founder & Director of Development & Digital Marketing
Extensive professional experience leading software development teams, developing and implementing scalable web solutions, and delivering high quality, highly functional web applications. Summary of 10 years of experience in software and web application development. In depth knowledge of modern software development and release. Experience with teams in London UK, Paris France, Phuket/Bangkok Thailand.
He started his career as an engineer, sales & marketing with Caterpillar – the global market leaders in machines and engines. After five years, he joined MTU, DaimlerChrysler Off-Highway supplying marine engines – mainly to government as sales and marketing manager. One of his achievements was putting the company’s MTU engines on the commercial market.
Sales Strategy Developer
Extensive professional experience in sales and business development in both IT and the yachting industry. Irina believes that being passionate about everything we do, in both the professional and private life, is a key to success. Her love of the sea and yachts lead her to Southeast Asia where she spent 5 years working in the tourism and yachting industry.
Graphic Design Manager
I have spent over eight years crafting digital content and campaigns for several companies in Indonesia, Thailand, Singapore, Malaysia and have worked independently with companies from US, Australia and Europe. Skilled with Adobe Creative Suite (Illustrator, Photoshop & After Effects), Sketch app, Wireframing and prototyping software such as Flinto, Zeplin & Principle.
Front End Developer
European & Caribbean
A management degree in hospitality and business, I had the opportunity to work in both the technology as well as in the yachting industry. I worked several years for bluechip software companies. The last 10 years I worked in the yachting division for an oil company and as a yachting agent. During my business travels I met the most incredible people and saw many places in Europe, US, South America and the Caribbean.