Yacht Charter Software
AVA software is the association of a team of 4 professionals, Moody Fayed, Gregory Grellet, Philippe Chadel and Anthony Brisacq, totaling over 40 years of experience in Yachting, Luxury Travel and Digital Development.
Our DNA is principally based on the experience of people who are passionate about their jobs, who over the years have needed to develop their skills by combining this essential sense of service with their knowledge of the Charter Yacht market in order to adapt to the digital tools
The story began in 2015 when Anthony sold his company to the world's No. 1 in Yachting (Camper & Nicholson Int.). With his passion for new technologies, and his acute awareness of the new market looming before us, he decided to create its first digital platform that could handle 1500 real time bookings per year.
For ten years he has developed and implemented specific marketing methods in tourist establishments that has allowed them to develop their own services, thus making them more lucrative, ensuring they always maintain impeccable quality for the customers by using the know-how of each one, and creating a true partnership.
He would come to have the honor of being designated official supplier of the prestigious international association of concierges of 5-star hotels "Clefs d'Or".
At the same time, Gregory realized at a very early stage the turning point and evolution that the yachting market needed to take to adapt to current demand. He met Anthony and Philippe, a yacht sales professional for 25 years. For two years, they and a team of highly qualified people worked to design an innovative 3.0 technology specifically designed for professionals and agencies in the tourism industry to help them in their day-to-day work, giving them the means to fight against "market-place" platforms that were dangerously luring their customers away.
In the same vein as Anthony, who had already digitized and professionalized the Yacht Charter market in tourist establishments on the Côte d'Azur, they decided to market this technology that was born under the name of AVA software.
They convinced an eminent and prestigious investor specializing in "Star Up Tech", Moody Fayed, to both provide them with the financial support necessary for development, and to share his knowledge of digital strategy, as he did with "VoiceBase inc" one of his successful investments.
The vision of AVA Software embodied by its founders is a mix of tradition and modernism by using digital methods to create a winning ecosystem chain for all players in this field and finally bring together tourism professionals with the central Yacht Charter agencies.
Driven by a passion for innovation, his adventure began in the early 90’s, when mobile phone companies began manufacturing and launching "truly mobile" devices. In 1994, after graduating from university in Lausanne, Switzerland, he joined the office of his prestigious family in Geneva.
Traditional investment strategies were the heart of the portfolio management guidelines, but he felt and witnessed a significant shift to alternative investment strategies of the time. He took the initiative to create the AlfaTec Fund, an alternative investment utility for direct investment in telecommunications, biotechnology, the Internet and start-ups.
Telecommunication: Nokia (FI), Motorola (United States), Blackberry (CA), Swisscom (CH) and Alcatel (F), among others. Biotechnology: Serono (CH), Eastman Kodak (USA), Sanofi Pharma (F) and Novartis (CH), among others. Internet: Netflix (United States), PayPal (United States), Twitter (United States), Facebook (United States) and Zynga (United States), among others. Startups: The Nestlé Shop (CH), YOOX (IT), Withings (F), Happn (F), PlayerPro (USA), Voice Base (USA), Storia (USA)
Moody: "I remain at the top of AlfaTec, fueling the passion of the younger generation and the constant search for new companies and projects that can really make a difference."